My Story

Designing for the Fire Signs: What I Researched, What I Chose, & Why

Designing for the Fire Signs: What I Researched, What I Chose, & Why

By Kelly Mamabug Sep 6, 2026

Aries, Leo, Sagittarius — fire signs don't want you to hold back, and neither do the stones I chose for them. Here's the research behind the power colors, elemental stones,...

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Designing for the Earth Signs: What I Researched, What I Chose, & Why

Designing for the Earth Signs: What I Researched, What I Chose, & Why

By Kelly Mamabug Aug 30, 2026

Taurus, Virgo, Capricorn — earth signs don't want flash, they want substance. Here's the research behind the power colors, elemental stones, and gemstones I chose for each sign, and why...

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Designing for the Water Signs: What I Researched, What I Chose, & Why

Designing for the Water Signs: What I Researched, What I Chose, & Why

By Kelly Mamabug Aug 23, 2026

Cancer, Scorpio, Pisces — water signs feel everything deeply, and the beads I chose for them had to match that. Here's the research behind the power colors, elemental stones, and...

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Designing for the Air Signs: What I Researched, What I Chose, & Why

Designing for the Air Signs: What I Researched, What I Chose, & Why

By Kelly Mamabug Aug 16, 2026

I don't usually research before I design. But the zodiac demanded it. Here's how I built the framework for the Air Signs collection — and what I chose for Aquarius.

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The Zodiac Made Me Do It

The Zodiac Made Me Do It

By Kelly Mamabug Aug 12, 2026

I don't design without touching the beads first. Except for this time. Twelve signs, four elements, one very broken rule.

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